How much does an AI assistant cost for a company in Romania?Every published price, put side by side by ARIA KNOWS.
We collected here the prices Romanian suppliers actually publish on their sites, ours included, and added the column nobody shows: what the first year costs you, setup included. Then the part that gets written about least, the costs that appear after you sign, ours included.
Every figure attributed below to a named supplier can be checked on that supplier’s own page or in the public ANAF register. Where we could not verify a range, we took it out of the table instead of estimating it.
How much does an AI assistant cost for a company in Romania?
An AI assistant for a company in Romania costs anything from zero, if you assemble it yourself out of free tools, up to a project quoted on specification, in euro, if you order it from an agency. The ready made Romanian platforms sit between 249 and 1499 lei a month, and ARIA KNOWS costs 499 or 799 lei a month, with no setup fee.
| Option | Monthly subscription | Setup fee | VAT | What you pay in year 1 |
|---|---|---|---|---|
Tools you assemble yourself free plans and international tools, configured by you | from 0 | your time | varies from supplier to supplier | from 0, plus your time |
WhatsApp messaging platform Whapi.ro, ADDO VISION SOLUTIONS SRL | 249, 349 or 549 lei | does not publish a setup fee | VAT included, as they state | 2988 to 6588 lei |
AI receptionist on WhatsApp FLOWBOTIC S.R.L., Oradea | 499, 749 or 1499 lei | 999, 1499 or 2499 lei | the company is not registered for VAT, final price (ANAF, 4 September 2026) | 6987 to 20487 lei |
Website widget, with WhatsApp CatyAI, PayAi-X FZE, Dubai | 49, 99, 199 or 499 EUR | publishes no setup fee | does not state its VAT position | 588 - 5988 EUR |
WhatsApp notifications sent by the shop ROBOMARKETING SRL, Călărași | 22 USD | not published | does not state it, but ANAF shows it is not registered for VAT | cannot be worked out from what they publish |
Invoicing, with a WhatsApp assistant beside it QuickInvoice, Up 2 Date Software SRL | 0, 15 or 31 lei billed annually (19 or 39 monthly), plus 19 lei for the WhatsApp assistant | publishes no setup fee | does not state it; ANAF shows it IS registered for VAT, so ask whether the price includes it | 0 - 468 lei |
ARIA KNOWS Communication answers on WhatsApp, the customer record, leads | 499 lei | none | we are not registered for VAT, final price | 5988 lei, or 4990 lei paid annually |
ARIA KNOWS Operations plus email, phone, money, projects, e-Factura | 799 lei | none | we are not registered for VAT, final price | 9588 lei, or 7990 lei paid annually |
Agency or bespoke project implementation paid up front, plus monthly maintenance | quoted per project | quoted per project | depends on the quote | depends on the specification |
Prices published by each supplier on their own site and checked on 4 September 2026. The year 1 column is the subscription multiplied by 12 plus the setup fee, at each end of the published range, and for ARIA KNOWS we show the annual option next to it. Where a supplier also publishes an annual price, check it on their page: we do not reproduce it here. The last row carries no figures because agency offers are quoted per project, and a range we cannot point to on somebody else’s page has no place in a table that promises it can be checked.
How to check a supplier’s VAT status
FlowBotic displays its prices with a note that they are exclusive of VAT. We checked the public ANAF register on 4 September 2026: FLOWBOTIC S.R.L. is not registered for VAT, so the displayed price is also the amount on the invoice. The general rule still holds across the market though: a price displayed without VAT by a company that IS registered for VAT means more to pay than the page says. Look up a supplier’s tax code in the ANAF register before you compare two offers, ours included: ARIA KNOWS is operated by ARIA LABS S.R.L., CUI 55486308, which is not registered for VAT, so the price displayed here is the final price.
Why do the prices differ so much?
Prices differ because four different products hide behind the same word: a tool you configure yourself, a ready made messaging platform, a system that also runs the firm’s operations, and a project written from scratch. ARIA KNOWS is the third kind, which is why it costs more than a messaging chatbot and much less than an agency.
The tool you assemble yourself
Free plans and small subscriptions, usually in euro and from international suppliers. It answers general questions, but it knows nothing about your firm until you tell it, it does not connect to invoices or projects, and there is nobody to call when it breaks. The real cost is your time.
The messaging platform
Whapi.ro, at 249 to 549 lei a month with VAT included, or FlowBotic, at 499 to 1499 lei plus setup. It solves one problem well: somebody answers on WhatsApp around the clock. The conversation stays separate from the rest of the firm though.
The system that also runs operations
This is where ARIA KNOWS sits, at 499 and 799 lei a month. The difference is not how well the assistant writes, it is that the conversation with the customer and that customer’s money end up in the same record: leads, projects, payments, e-Factura.
The project built from scratch
Agencies quote per project: an implementation paid up front, plus monthly maintenance, and bespoke development is negotiated on specification. It makes sense when you have a process that looks like nobody else’s. For a firm of ten people, it rarely does.
Check who invoices you
The price matters less than the company behind it, and in this market the legal entity is not always Romanian. FLOWBOTIC S.R.L. has CUI 54392574, its registered office in Oradea and has been incorporated since 31 March 2026. Whapi.ro is ADDO VISION SOLUTIONS SRL, CUI RO32203240. ARIA KNOWS is operated by ARIA LABS S.R.L., CUI 55486308. Ask anyone for their tax code before you pay and look it up yourself, and if a supplier has no entity in Romania, ask where it is registered and who issues your invoice. Our comparison with FlowBotic, row by row, is on the comparison page.
What costs appear after you sign?
After signing there are usually five costs and one clause: the setup fee, the messages Meta charges for individually on WhatsApp, phone minutes, going over the plan, the VAT that was not in the displayed price, and the contract. Out of that list one single variable cost is left at our end, and it is written below as such: voice minutes beyond the ones the plan includes. The messages do not go through our invoice, because the WhatsApp number stays yours and Meta bills you directly.
The setup fee
You pay it once, but you pay it in the first month, when you still do not know whether the product works for you. In the Romanian market it runs from zero up to 2499 lei: FlowBotic publishes one on all three plans, Whapi.ro does not publish one, and ARIA KNOWS does not have one. At ARIA KNOWS we do the configuration ourselves and it is included in the subscription.
The messages Meta charges for on WhatsApp
Any assistant that answers on WhatsApp goes through Meta, whichever supplier you use. From 1 October 2026 Meta charges per message the business sends: about 0.13 lei for a service message or a utility template and about 0.39 lei for a marketing template, while the messages your customers send you are never charged. The WhatsApp number stays yours, so that bill comes to you from Meta directly rather than through us. The first 1000 service messages every month are free at Meta, so at the volume the plan includes you pay nothing extra.
Phone minutes
Voice is the most expensive part of an AI assistant, because you pay per minute spoken, not per subscription. Here too we have a variable cost, and we say it up front: the ARIA KNOWS Operations plan includes 800 minutes a month and the Communication plan 500, and beyond them you pay 1.50 lei a minute, on the next invoice. If a supplier sells you phone calls and does not tell you the price of a minute, that is the price you will discover on the invoice.
What happens when you go over the plan
This is where the difference between a price and an invoice hides. Ask any supplier, in writing, what happens the first time you go over: the service stops, you are moved automatically to the next plan, or somebody calls you. At ARIA KNOWS the only variable cost is the one above, voice minutes beyond the ones included, and the exact terms are the ones in the offer you sign.
VAT
A price displayed without VAT by a VAT registered company is not the price you pay, it is the price plus the VAT. Look the supplier up in the public ANAF register before you compare two offers. ARIA LABS S.R.L. is not registered for VAT, so at our end the displayed price is the final price: none is added on top and none sits inside it.
The clause: the contract and the data
This is not a cost, it is a risk, and it is fair that you read it beforehand. An annual subscription paid up front means you pay twelve months before you know whether the product holds up. ARIA KNOWS is billed monthly and you stop it whenever you want, and annual payment is optional: it costs 10 months instead of 12, that is 4990 lei for Communication and 7990 lei for Operations. If you choose it and leave after three months, the period already paid is not refunded, exactly as with the others. That is why we recommend starting monthly and moving to annual only once you see that it works. The data stays yours in both cases.
Is VAT added to the displayed price?
The price you see is the amount you pay for the subscription, and it is the final price: no VAT is added to it and none is inside it, because ARIA LABS S.R.L. is not registered for VAT. The only thing that can be added to the subscription is voice minutes used beyond the ones the plan includes, at 1.50 lei per minute, on the next invoice. The WhatsApp number stays yours, so Meta bills you directly rather than through us, and the first 1000 service messages every month are free at Meta, so at the volume the plan includes you pay nothing extra. With a supplier that is registered for VAT it works differently: a price displayed without VAT means more on the invoice, so check the public ANAF register before you compare two offers.
ARIA LABS S.R.L. is not registered for VAT, and you can check that yourself in the public ANAF register under CUI 55486308. Nothing is added at payment and there is no VAT line on the invoice.
stay 499 lei paid. There is no setup fee on top, and no contractual minimum.
stay 799 lei paid, invoiced in your company’s name. Above the subscription only voice minutes beyond the ones included appear, and the WhatsApp messages are billed to you by Meta directly.
When you compare, bring everything to the same basis, the amount your bank account sees at the end of the month, and only then look at what each one includes.
Is an AI assistant worth it for a small firm?
It is worth it if you are losing customers because you do not get round to replying, and it is not worth it if you only want to be able to say you have AI. The founder’s solar installation firm, GENECO, runs on ARIA KNOWS: over 300 leads arriving from two websites, 57 customers, 42 projects, 411 documents, 353 supplier invoices that arrive automatically from ANAF e-Factura and 7 people with a working account. Figures counted on 4 September 2026.
The calculation worth doing first
Do not start from the price, start from how many enquiries you get in an ordinary week and how many of them go unanswered overnight or over the weekend. If the answer is zero, you do not need any supplier in the table above, us included, and it is more honest to tell you that now. If it is a few a week, work out what a single one is worth to your firm and compare it with 499 lei a month. We put the calculation on a separate page, at what you are losing on unanswered enquiries, and what it actually means to run your firm on this software is described on how we use Aria.
What should you ask any supplier before you pay?
Ask three things, in writing: what you pay in total over the first twelve months, setup and VAT included; what happens to the invoice when you go over the included volume and who pays the Meta fees; and what you take with you if you leave after three months. ARIA KNOWS answers all three right on this page.
What do I pay, in total, over the first twelve months?
Ask for the total, not the subscription. A monthly price that looks small can hide a setup fee, VAT added at the end and a contractual minimum. If the supplier will not write you a single figure for the first year, that figure exists and it is not in your favour.
What happens to the invoice when I go over the included volume?
Ask explicitly who pays for the messages Meta charges for, how much a phone minute costs and what happens the first time you go over: the service stops, you are moved automatically to the next plan, or somebody calls you. The answer to this question is the whole difference between a budget and a surprise.
If I leave in three months, what do I take with me?
The conversations, the contacts and the knowledge base you have built are your work, not the supplier’s. Ask how you export them, how long that takes and whether there is a minimum contract period. A supplier confident in their product does not need to tie you down with a contract.
A fourth question: who answers for the obligations in the AI Act. The obligation to design the assistant so that a customer learns they are speaking to an artificial intelligence falls on the provider of the system, which is us, under Article 50(1) of Regulation (EU) 2024/1689. The information on this page is general guidance and does not constitute legal advice. The firm that uses the assistant is left with a shorter list, as deployer, which we set out on the compliance page.
Frequently asked questions about prices
How much does an AI assistant on WhatsApp cost for a company in Romania?
An AI assistant on WhatsApp for a company in Romania costs between 249 and 1499 lei a month on the Romanian platforms, and some add a setup fee of 999 to 2499 lei. ARIA KNOWS costs 499 lei a month on the Communication plan and 799 lei on the Operations plan, with no setup fee.
Does ARIA KNOWS charge a setup fee?
No. ARIA KNOWS charges no setup fee, on any plan. The configuration, meaning connecting the WhatsApp number and entering what the assistant needs to know about your business, is done by us and is included in the subscription. You pay only the monthly subscription, with no setup fee of any kind.
Is VAT added to the price ARIA KNOWS displays?
No. The price ARIA KNOWS displays is the final price: 499 or 799 lei is exactly the amount you pay for the subscription, and you receive the invoice in your company’s name. ARIA LABS S.R.L. is not registered for VAT, so no VAT is added on top, none sits inside the price and there is no VAT line on the invoice. The WhatsApp messages are billed to you by Meta directly, because the number stays yours, and the first 1000 service messages every month are free at Meta.
How much do WhatsApp messages beyond the subscription cost?
You do not pay them through us. The WhatsApp number stays yours and the WhatsApp Business account belongs to your company, so Meta bills you directly. From 1 October 2026 Meta charges per message the business sends, about 0.13 lei for a service message and about 0.39 lei for a marketing template, while the messages your customers send you are never charged. The first 1000 service messages every month are free at Meta, so at the volume the plan includes you pay nothing extra.
How much does a phone minute with an AI assistant cost?
At ARIA KNOWS the Operations plan includes 800 voice minutes a month and the Communication plan 500, at the same monthly price. Minutes beyond them cost 1.50 lei each and appear on the next invoice. Voice is the most expensive part of any AI assistant, so the price of a minute is the question to put to any supplier.
Can I pay annually and does it cost me less?
Yes. At ARIA KNOWS the annual payment costs 10 months instead of 12, that is 4990 lei a year for Communication and 7990 lei for Operations, in a single payment. It is not compulsory and we do not recommend it from the start: the period paid up front is not refunded if you leave earlier, so begin monthly, stop whenever you want, and move to annual once you see that it works.
What is the cheapest real option for a small firm?
The cheapest option is a free tool you configure yourself, but it costs your time and it knows nothing about your firm. There are also international subscriptions in euro that are smaller than ours, but they solve only the conversation, not the operations. Among the solutions that tie the conversation to customers, projects and money, ARIA KNOWS Communication at 499 lei a month, with no setup fee, is the lowest entry point in the table above.
Read on
See exactly what you get on each plan
499 or 799 lei a month, with no setup fee and no long term contract. If you are not sure which one fits you, write to us how many messages you get on an ordinary day and we will tell you honestly, even if the answer is the small plan.
The price you see is the amount you pay for the subscription, and it is the final price: no VAT is added to it and none is inside it, because ARIA LABS S.R.L. is not registered for VAT. The only thing that can be added to the subscription is voice minutes used beyond the ones the plan includes, at 1.50 lei per minute, on the next invoice. The WhatsApp number stays yours, so Meta bills you directly rather than through us, and the first 1000 service messages every month are free at Meta, so at the volume the plan includes you pay nothing extra. ARIA KNOWS is operated by ARIA LABS S.R.L., CUI 55486308.